{"id":6644,"date":"2017-08-29T17:33:50","date_gmt":"2017-08-29T17:33:50","guid":{"rendered":"https:\/\/dbcfrance.com\/e-mailing\/"},"modified":"2022-07-01T08:22:32","modified_gmt":"2022-07-01T08:22:32","slug":"e-mailing","status":"publish","type":"page","link":"https:\/\/dbcfrance.com\/en\/e-mailing\/","title":{"rendered":"E-mailing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=&#8221;grid&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6079&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">You launch a new product, you want to promote your products and services to a clientele of individuals, the emailing, used wisely, becomes a useful and effective communication tool.<\/p>\n<p>[\/vc_column_text]<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #F2353E;margin-top: 15px;margin-bottom: 15px\"><\/div>\n<\/div>\n[vc_column_text]<\/p>\n<p style=\"text-align: justify;\">The essential rules for a successful emailing:<\/p>\n<p style=\"text-align: justify;\"><strong>The choice of the file and the segmentation of the targets<\/strong>: one does not address the same way to a prospect and a customer.<\/p>\n<p style=\"text-align: justify;\"><strong>The title of the message that is also called object must be a real catch<\/strong>; it is what the user sees first and makes him want to open the message.<\/p>\n<p style=\"text-align: justify;\"><strong>The content must be clear and concise<\/strong>; you have to find the balance between saying too much or not enough.<\/p>\n<p style=\"text-align: justify;\"><strong>The programming of the campaign<\/strong> which must take into account the specificities of the targets.<\/p>\n<p style=\"text-align: justify;\"><strong>Some examples :<\/strong><\/p>\n<p style=\"text-align: justify;\">If you program a campaign with a female target, it may be wise to send it on Wednesdays as they can be at home with children and therefore more available.<\/p>\n<p style=\"text-align: justify;\">For purchases of products and services, it is better to send the mail in the morning before 7 am or after 7 pm for a better rate of consultation.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_width=&#8221;grid&#8221; content_aligment=&#8221;center&#8221; css=&#8221;.vc_custom_1510598572248{margin-top: 30px !important;margin-bottom: 30px !important;padding-top: 20px !important;padding-bottom: 20px !important;background-color: #F2353E !important;}&#8221;][vc_column]<a href=\"https:\/\/dbcfrance.com\/en\/contact\/\" target=\"_self\" style=\"color: #ffffff\" class=\"edgtf-btn edgtf-btn-large edgtf-btn-solid edgtf-btn-icon edgtf-btn-custom-hover-color\" data-hover-color=\"#ffffff\" >\n\t\t\t<span class=\"edgtf-btn-text\">To discover all our solutions, follow this link<\/span>\n\t    \t\t<span class=\"edgtf-btn-icon-holder\" style=\"color: #ffffff\">\n\t\t\t<span aria-hidden=\"true\" class=\"edgtf-icon-font-elegant arrow_right \" ><\/span>\t\t<\/span>\n\t<\/a>[\/vc_column][\/vc_row][vc_row row_type=&#8221;parallax&#8221; content_width=&#8221;grid&#8221; full_screen_section_height=&#8221;no&#8221; css=&#8221;.vc_custom_1503918204436{margin-bottom: 40px !important;padding-bottom: 40px !important;background-color: #f2f1f1 !important;}&#8221;][vc_column]<div class=\"edgtf-elements-holder edgtf-two-columns edgtf-responsive-mode-768\" ><div class=\"edgtf-elements-holder-item edgtf-vertical-alignment-top\"  style=\"background-color: #f2f1f1\">\n\t\t<div class=\"edgtf-elements-holder-item-inner\">\n\t\t<div class=\"edgtf-elements-holder-item-content edgtf-elements-holder-custom-221142\" style=\"padding: 5.5% 5% 5% 5%\">\n\t\t\t\t\t\t<style type=\"text\/css\" data-type=\"edgtf-elements-custom-padding\" scoped>\n\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 1280px) and (max-width: 1440px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-221142 {\n\t\t\t\t\t\t\tpadding: 6.07% 21% 5% 22.5% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 1024px) and (max-width: 1280px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-221142 {\n\t\t\t\t\t\t\tpadding: 8.07% 18% 5% 19% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 768px) and (max-width: 1024px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-221142 {\n\t\t\t\t\t\t\tpadding: 12.07% 11.5% 5% 13.5% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 600px) and (max-width: 768px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-221142 {\n\t\t\t\t\t\t\tpadding: 11.57% 16.5% 9% 15.8% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 480px) and (max-width: 600px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-221142 {\n\t\t\t\t\t\t\tpadding: 11.9% 14.5% 10% 16% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (max-width: 480px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-221142 {\n\t\t\t\t\t\t\tpadding: 13.2% 10% 10.3% 10.5% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t[vc_column_text]<\/p>\n<h2>Did you know ?<\/h2>\n<p>[\/vc_column_text]<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #F2353E;margin-top: 15px;margin-bottom: 29px\"><\/div>\n<\/div>\n[vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">When you perform an emailing operation in BtoC, it is sometimes difficult to know the most suitable time to send the campaign.<\/p>\n<p style=\"text-align: justify;\">Marketers often use AB testing, which tests messages at different times and days on contact samples to measure the best open and click rates.<\/p>\n<p style=\"text-align: justify;\">This will then make it possible to precisely define when to send the message on the totality of a target.<\/p>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"edgtf-elements-holder-item edgtf-vertical-alignment-top\"  style=\"background-color: #f2f1f1\">\n\t\t<div class=\"edgtf-elements-holder-item-inner\">\n\t\t<div class=\"edgtf-elements-holder-item-content edgtf-elements-holder-custom-416484\" style=\"padding: 5.5% 5% 5% 5%\">\n\t\t\t\t\t\t<style type=\"text\/css\" data-type=\"edgtf-elements-custom-padding\" scoped>\n\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 1280px) and (max-width: 1440px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-416484 {\n\t\t\t\t\t\t\tpadding: 6.07% 21% 5% 22.5% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 1024px) and (max-width: 1280px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-416484 {\n\t\t\t\t\t\t\tpadding: 8.07% 18% 5% 19% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 768px) and (max-width: 1024px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-416484 {\n\t\t\t\t\t\t\tpadding: 12.07% 11.5% 5% 13.5% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 600px) and (max-width: 768px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-416484 {\n\t\t\t\t\t\t\tpadding: 11.57% 16.5% 9% 15.8% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (min-width: 480px) and (max-width: 600px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-416484 {\n\t\t\t\t\t\t\tpadding: 11.9% 14.5% 10% 16% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t@media only screen and (max-width: 480px) {\n\t\t\t\t\t\t.edgtf-elements-holder-item-content.edgtf-elements-holder-custom-416484 {\n\t\t\t\t\t\t\tpadding: 13.2% 10% 10.3% 10.5% !important;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t[vc_column_text]<\/p>\n<h2>With you from A to Z<\/h2>\n<p>[\/vc_column_text]<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #F2353E;margin-top: 15px;margin-bottom: 29px\"><\/div>\n<\/div>\n[vc_empty_space height=&#8221;16px&#8221;][vc_column_text]More than ever, setting up an email campaign cannot be improvised.<strong>\u00a0<\/strong><\/p>\n<p>With DBC, you benefit from personalised support with an expert in data and customer knowledge.<\/p>\n<p>To discover our support solutions, <a href=\"https:\/\/dbcfrance.com\/en\/contact\/\">contact us.<\/a>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=&#8221;grid&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6079&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] You launch a new product, you want to promote your products and services to a clientele of individuals, the emailing, used wisely, becomes a useful and effective communication tool. [\/vc_column_text][vc_column_text] The essential rules for a successful emailing: The choice&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-6644","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/pages\/6644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/comments?post=6644"}],"version-history":[{"count":2,"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/pages\/6644\/revisions"}],"predecessor-version":[{"id":7010,"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/pages\/6644\/revisions\/7010"}],"wp:attachment":[{"href":"https:\/\/dbcfrance.com\/en\/wp-json\/wp\/v2\/media?parent=6644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}