Today most of your business communication goes through the internet.<\/p>\n
Email has become an essential media.<\/p>\n
However it makes sense for a company to also prospect by post.<\/p>\n
Unlike email, which can be intrusive, mail creates a close link with your prospect.<\/p>\n
It is always pleasant to receive a nice invitation card to an event or to a seminar. !<\/p>\n
The paper will generate an emotion and convey the image of your company.<\/p>\n
It can be read, reread and kept.<\/p>\n
The message sent by email can easily be deleted or fall into spam while the mail leaves a trace on the desk of your prospect and enjoys a real exclusivity without competition unlike email.<\/p>\n
<\/p>\n
Example:<\/p>\n
For budget reasons, on a target of 10 000 contacts identified, you can prospect a privileged interlocutor or companies of\u00a0 a certain size by mail and the rest by email.<\/p>\n
According to a study SOFRES and CAS, 64% of French people like to receive mail (vs. 55% for email).<\/p>\n
Whether advertising or business, mail is more read than email (92% vs. 83% for email.)<\/p>\n