With a cumulative experience of several years in BtoC marketing, including rental and sales of datalists, processing of French customer and prospects data, we advise and accompany companies in the implementation of their campaigns.
DBC Siège : 29 Rue Benjamin Raspail 92240 Malakoff
+33(0)1 55 58 05 43
DBC Nord : 130 Rue de la Vallée 62170 INXENT
+33(0)3 21 05 45 40
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The senior market is represented by the overall consumption of people over the age of 60 years.

For this very receptive population to personalised messages, Direct Marketing via datalists rental is a very good way to promote your offers effectively.

Whether you want to communicate by mail, phone or email (75% of people over 55 have at least one computer or tablet), we have many profiles and areas of interest that may respond to the following sectors:

Cruises and trips; Comfort and well-being; Stay in thalassotherapy; Complementary health offers; Provident services and insurance; Press subscriptions; Equipment of the house; security ; Home care services; Gastronomic products;

Did you know ?

The “Silver Ecomonie” refers to the entire range of products and services for people over 60 years old.

It affects all sectors of activity including: health, safety, insurance, hygiene, recreation, home help, assistance to the person, housing …

The market could weigh € 130 billion by 2020, an average increase of more than 5% per year (source xerfi) 

With you from A to Z

Addressing senior citizens requires an appropriate and targeted marketing strategy because it is a demanding and attentive clientele to information.

To discover our customized accompaniment solutions, follow the link.