E-mailing

You launch a new product, you want to promote your products and services to a clientele of individuals, the emailing, used wisely, becomes a useful and effective communication tool.

The essential rules for a successful emailing:

The choice of the file and the segmentation of the targets: one does not address the same way to a prospect and a customer.

The title of the message that is also called object must be a real catch; it is what the user sees first and makes him want to open the message.

The content must be clear and concise; you have to find the balance between saying too much or not enough.

The programming of the campaign which must take into account the specificities of the targets.

Some examples :

If you program a campaign with a female target, it may be wise to send it on Wednesdays as they can be at home with children and therefore more available.

For purchases of products and services, it is better to send the mail in the morning before 7 am or after 7 pm for a better rate of consultation.